Mikhail Parakhin has announced his resignation from his role as the head of Bing Search and Microsoft Advertising.

    Mikhail Parakhin, former head of Bing Search and Microsoft Advertising, has decided to pursue new opportunities, leaving a void in his transparent and community-focused approach, greatly missed by many.

    Microsoft Bing’s leader will step down amidst an AI-focused push.

    Mikhail Parakhin’s departure, as noted by Bloomberg News, aligns with the appointment of Mustafa Suleyman, co-founder of DeepMind, to spearhead Microsoft’s consumer AI initiatives. This transition underscores Microsoft’s strategic pivot towards emphasizing AI technology across its operations.

    The significance of artificial intelligence in the contemporary world.

    In today’s digital realm, AI is crucial for refining search engines and ads, aiding companies like Microsoft in providing personalized experiences and maximizing ad impact.

    The Verge obtained the staff email, which states:

    The creation of the Microsoft AI organization, there’s an update on the Windows and Web Experiences (WWE) team. Mikhail Parakhin is exploring new roles, and we’re grateful for his contributions. He’ll support the WWE transition under Kevin Scott’s guidance.

    Windows Experiences and Windows + Devices teams are joining to form the Experiences + Devices (E+D) division for holistic development in the AI era. Pavan Davuluri will lead this team, with Shilpa Ranganathan and Jeff Johnson reporting to him. Windows will collaborate closely with the Microsoft AI team on AI, silicon, and experiences.

    Rukmini Iyer will take the helm of the Advertising division, with Paul Viola and Weiqing Tu reporting directly to her.

    Mike Davidson remains in charge of Design and will collaborate with Pavan and his team to strategize the realignment of Windows design.

    Ali Akgun, Kya Sainsbury-Carter, Qi Zhang, and Rajesh Sundaram’s positions remain unchanged as they join the Microsoft AI leadership team, reporting to Mustafa along with Jordi, Mike, and Rukmini.

    We’re eager for this team to aid Microsoft AI in realizing its ambitious goal of creating top-tier consumer AI products. I eagerly anticipate collaborating closely with Mustafa and the team to integrate our AI products, such as Copilot, across our E+D products and services.

    In September last year, Microsoft’s chief product officer Panos Panay departed, prompting internal leadership adjustments, notably involving Yusuf Mehdi and Mikhail Parakhin, both heavily engaged with Bing, assuming new roles.

    With Mikhail Parakhin’s departure, anticipate shifts in the direction of Bing Search and Microsoft Advertising. His future at Microsoft, whether departure or transition to a new role, remains uncertain.


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