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    Zomato introduces ‘pure veg mode’ and ‘pure veg fleet’: Here’s what you should know.

    Zomato has introduced a ‘pure veg mode’ and a ‘pure veg fleet’ catering to customers with a strict vegetarian dietary preference.

    Goyal emphasized, “India, with the world’s largest proportion of vegetarians, underscores the importance of food preparation and handling, which is a key feedback we’ve received.”

    Once activated, the feature exclusively displays restaurants offeringvegetarian cuisine to users.

    As social media users discussed the feature, “Zomato” emerged as the top trending keyword on X (formerly Twitter)

    One user wrote, ‘Indeed. Vegetarians prefer dining at exclusively vegetarian restaurants and are particularly concerned about food handling practices, such as the use of separate utensils and oils.’

    Another commenter shared, ‘Once, I received chicken in my vegetarian dish. Thank you for this option!'”

    Deepinder Goyal mentioned the launch of a distinct fleet for “pure veg” deliveries, citing instances where food spillage in delivery boxes could potentially transfer odors to subsequent orders.

    Goyal defended the feature against concerns raised by some internet users, who feared that it could lead certain housing societies and residents’ groups to prohibit entry of regular Zomato delivery agents identifiable by their red t-shirts and red boxes on vehicles.

    Goyal assured that Zomato will remain vigilant for any such occurrences and collaborate with residents’ associations to prevent such incidents.

    “I assure you that if we observe any significant adverse social consequences resulting from this modification, we will swiftly revert it.”

    .Recently there were some changes to it as per CEO’s post

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