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    JioCinema’s Price Cut Heightens Competition with Netflix, Amazon Prime

    Mukesh Ambani's JioCinema streaming platform, announced a substantial two-thirds price reduction for its premium services on April 25.

    The JioCinema ad-free subscription now starts at ₹29/month for single-device streaming. They will charge ₹89/month for a ‘Family’ plan, enabling streaming on four devices. This marks a two-thirds reduction from the platform’s previous premium pricing, intensifying its competitive edge.

    Mukesh Ambani’s JioCinema streaming platform, announced a substantial two-thirds price reduction for its premium services on April 25.

    Reuters reported JioCinema now offers premium service for ₹29/month, intensifying competition with Netflix and Amazon Prime, aiming for affordability.

    Revised Pricing Model for JioCinema

    The ad-free subscription will start at an introductory rate of ₹29/month for streaming on a single device. Furthermore, a ‘Family’ plan, enabling streaming on four simultaneous devices, will be available at ₹89 per month.

    Previously, the platform charged ₹99 monthly or ₹999 annually for premium service, enabling streaming on four devices simultaneously with ads.

    Existing JioCinema premium members will receive ‘Family’ plan benefits at no extra cost, as confirmed by the statement.

    Approach and Pricing

    Kiran Mani, CEO of Viacom18’s digital division, mentioned the plan provides online/offline viewing in 4K for foreign movies, TV series, and kids’ programs.

    Mani aims to make the OTT platform a daily habit for Indian families by ensuring affordability and accessibility, Bloomberg reports.

    Mani noted a vast kids’ content library and strong Hollywood collection. Observing a trend of viewers favoring local languages for shows like House of the Dragon and Oppenheimer.

    While the platform gained popularity for free IPL streaming, revised pricing now focuses on premium content; free streaming continues with ads.

    Mani told Bloomberg that IPL will drive JioCinema, citing a surge from 120 million to over 500 million screens in India.

    Ambani’s Game-Changing Strategy for JioCinema

    Reuters noted that Reliance Industries Chairman Mukesh Ambani, known for disruptive strategies, aims to boost JioCinema’s competitiveness against Netflix and Amazon.

    As a result of deals with Disney to merge TV and streaming assets, and content partnerships with Warner Bros Discovery, NBCUniversal, this development unfolded.

    JioCinema offers a varied content library with titles like Succession, Harry Potter, and Pokemon. RIL, via Viacom18, manages TV channels and JioCinema.

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