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    Ajio Positioned to Achieve Profitability Milestone as Reliance Retail’s Premier Online Venture

    Ajio was initiated by Reliance in the year 2017.

    In August last year, Mukesh Ambani appointed Isha Ambani to head a division at Reliance Retail.

    According to executives, Ajio is anticipated to report earnings before interest, tax, depreciation, and amortization (EBITDA) ranging from 6 to 8 crore in December.

    Direct to Consumer (D2C)

    On November 2, AJIO unveiled AJIOGRAM, an interactive e-commerce platform prioritizing direct-to-consumer (D2C) sales and compelling content. Its primary objective is to provide backing to fashion startups spearheading innovation within the industry.

    Ajio is a contender in the online fashion sector, where it competes with industry giants such as Myntra, Amazon, and Flipkart.

    Ajio cut marketing costs by using five storefronts tailored to different customer groups and improved delivery efficiency with 4,000 stock points, including nearby Reliance Retail stores, reducing shipping expenses. This effort led to a drop in return rates from about 35-36% to approximately 28% of orders.

    About 15 million people shop for fashion online, while another 30 million buy from both online and physical stores.

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