Sam Altman’s firm, OpenAI intends to schedule additional meetings with Hollywood studios and media executives to persuade them to adopt Sora. Altman’s continuous attempts to engage Hollywood involve introductory discussions guided by COO Brad Lightcap, as well as Altman’s presence at recent Oscar parties in Los Angeles.
Bloomberg reports OpenAI’s goal: raise filmmaker awareness of Sora, a text-to-video generator poised to transform movie production.
OpenAI’s Hollywood talks lack specifics; a spokesperson gave Bloomberg a vague response, emphasizing phased implementation for safety and eagerness for ongoing artist dialogue.
Who is Sam Altman? Describe the evolution of OpenAI’s CEO.
While OpenAI anticipates dialogue with creatives, there’s apprehension in Hollywood about AI’s potential. It might replace writers, actors, and effects artists, as seen in last year’s writer’s strike negotiations.
Videos generated by OpenAI’s Sora app, though not publicly released, elicited mixed reactions on social media. The visual effects are being praised by some and ridiculed by others, sparking anticipation and concerns over potential misuse.
OpenAI stands out as a leading player and startup in the generative AI realm. It has achieved significant milestones with its ChatGPT. Large language model and DALL-E text-to-image model. Its position as a prominent innovator in the field has been approved by experts.
OpenAI’s CTO Mira Murati stated in a recent interview with The Wall Street Journal that Sora’s release is expected “definitely this year, but could be a few months,”. Note that the training data used for Sora’s capabilities was “publicly available.”
OpenAI has content-generating tools that could compete with media companies. Yet, it aims to persuade them to partner by offering unclear incentives, similar to its previous deals.
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